DR. MARC WILLIAMS
Global Scholar Practitioner ● Florida Memorial University; Commissioner ● The Yard: HBCU Esports League
Over the past 25 years, Dr. Marc Williams has been widely regarded as a Sports Marketing Pioneer and worked for three of the largest Sports Brands in the world: Champs Sports, Footaction and Reebok. He is also considered one of the leading educators in the world in Sports Marketing.
Dr. Williams is the inaugural Global Scholar Practitioner at one of the nation’s Historically Black Colleges and Universities, Florida Memorial University, where he will prepare students in careers in STEM & ESPORTS. Currently, he is in partnership with the U.S. Department of Education on identifying ESPORTS programming and funding for HBCU’s in higher education.
Dr. Williams is indeed a pioneer in Sports and Entertainment. He was instrumental in many firsts:
Hip Hop Artist Collaboration
Signed the first Hip Hop Artist to a monumental sports retail collaborative deal: Grammy Award winner artist Eve and record label Ruff Ryder, as an executive for athletic retailer Footaction.
The Videogame Industry
Negotiated product placement for athletic retailer Footaction in the 2003 award-winning “Streethoops” basketball game by videogame publisher Activision/Blizzard.
Co-created one of the most successful grassroots basketball tours: “The AND1 Mix Tape Tour,” a deal between athletic retailer Footaction the AND1 footwear company.
During his tenure at Champs Sports, he was in charge of marketing and advertising, where he also managed the company’s partnerships with the following organizations: NBA, NFL, MLB, ESPN, EA Sports, Activision, Nintendo, 20th Century Fox, Atlantic Records, Universal Music Group, Geffin Récords and Def Jam Records.
Dr. Williams also led a team that created college football’s “Champs Sports Bowl” that featured NCAA teams in the ACC & Big East with a bowl game payout of $4.25 Million for each team. He negotiated product placement in over 120 Music Videos, 75 Feature Films- including Oscar Award winning film “Sideways” and 50 Videogames. In addition, he worked with several legendary icons, such as Michael Jordan, Beyoncé, Jay Z, Aaliyah, Venus Williams, 50 Cent, Allen Iverson, Maroon 5and Will Farrell to name a few.
CNN named Dr. Williams as one of the Top 20 Inspirational Speakers in the World. His insights have been featured in media outlets such as CBS Evening News, BBC World News and CNN.
Dr. Williams is the author of 2 books: Defeating Cancer: A Holistic Approach to Living an Empowered Life and The Art of Networking.